Headline and lead

Every journalistic story begins with a headline and a lead. This rule is unbreakable regardless of the genre, whether it’s a news story, an interview, or an article, we still need to come up with a headline and write a lead.

As you know, the headline is where any journalistic piece begins. A headline is like a store sign, like an advertisement for a product. The headline attracts and holds the reader’s attention. And in the case of a news article from a news agency, it gives the main information about the event.

You’ve probably noticed that the headlines in newspapers are more artistic compared to those in online publications, but less informative. Open any newspaper and read the headlines: “Inflation in the harness”, “If the financier is wrong”, “New messenger” and so on. These are good newspaper headlines, but they only give a general idea of what the text is about.